Find out how much your business could be worth in 60 seconds
✓ No login required • ✓ 75+ industries • ✓ Free forever
Business Details
Total annual gross revenue
Don't know your SDE? Calculate it free →
How long the business has been operating
Enter your asking price to see how it compares
Select an industry and enter your SDE to see your estimated valuation
Cancel anytime · No contracts
The value of a small business is primarily determined by its earnings — specifically, its Seller's Discretionary Earnings (SDE). The basic formula is: SDE × Industry Multiple = Estimated Value. A restaurant earning $200,000 in SDE with a 2.5x multiple is worth roughly $500,000. But the "right" multiple depends on dozens of factors specific to the business, the industry, and the market.
A valuation multiple represents how many years of earnings a buyer is willing to pay for. A 2.5x multiple means the buyer pays 2.5 years of current earnings to purchase the business. Higher multiples reflect lower risk and higher growth potential. Lower multiples reflect higher risk or declining performance.
Several factors push a business toward the higher end of its valuation range: recurring revenue streams that provide predictable income, a diversified customer base where no single client represents more than 10-15% of revenue, an owner who is not critical to daily operations, strong and consistent growth trends over the past 3-5 years, a long-term lease with favorable terms, clean and well-organized financial records, and trained employees who can operate independently.
On the other side, certain factors pull a business toward the lower end — or below — its expected range: heavy owner dependency where the business can't function without the current owner, customer concentration where one or two clients account for the majority of revenue, declining revenue trends, a short or unfavorable lease, messy or incomplete financial records, pending legal issues or unresolved disputes, and deferred maintenance on equipment or facilities.
The table below shows typical SDE multiple ranges for common small business industries. These are general ranges based on industry research and may vary based on location, size, and business-specific factors.
| Industry | Typical SDE Multiple |
|---|---|
| Restaurant / Fast Food | 1.8x – 2.8x |
| Bar / Nightclub | 2x – 3x |
| Auto Repair / Body Shop | 2x – 3.2x |
| Laundromat / Dry Cleaning | 2.5x – 4x |
| Gas Station / Convenience Store | 1.5x – 3x |
| Landscaping / Lawn Care | 1.5x – 2.5x |
| HVAC / Plumbing / Electrical | 2x – 3.5x |
| Dental Practice | 1.5x – 2.5x |
| Medical Practice | 1.5x – 2.5x |
| Veterinary Practice | 2x – 3x |
| Salon / Barbershop | 1.5x – 2.5x |
| Fitness / Gym | 1.5x – 2.5x |
| eCommerce | 2.5x – 4x |
| Manufacturing | 3x – 5x |
| Distribution / Wholesale | 2x – 3.5x |
| IT Services / MSP | 2.5x – 4x |
| Accounting / Bookkeeping | 2x – 3x |
| Insurance Agency | 2x – 3.5x |
| Staffing Agency | 2x – 3.5x |
| Construction / Contracting | 1.5x – 2.5x |
| Childcare / Daycare | 2x – 3.5x |
| Franchise (General) | 2x – 3x |
| Printing / Signs | 1.5x – 2.5x |
| Cleaning Services | 2x – 3.5x |
| Trucking / Transportation | 2x – 3x |
| Other | 2x – 3x |
These are general ranges based on industry research. Individual businesses may sell outside these ranges. For verified transaction data, consult BizComps, DealStats, PeerComps, or ValuSource.
A simplified calculator like this one is perfectly fine for initial research and preliminary estimates — when you're just trying to get a ballpark sense of what a business might be worth. However, a professional valuation is essential when listing a business for sale (sellers expect and lenders require formal documentation), when applying for SBA financing (lenders need a formal Broker Opinion of Value), during partnership disputes or buyouts, in divorce proceedings where business assets need to be divided, and for estate planning purposes. In these situations, the stakes are too high for a rough estimate.
BUILT FOR BUSINESS BROKERS
BizBrokerAITools gives you 15 AI-powered tools — valuations, CRM, deal tracking, e-signatures, email campaigns, buyer qualification, and more.
Cancel anytime · No contracts
We use cookies to enhance your experience, analyze site traffic, and deliver targeted advertising. You can manage your preferences or accept all cookies. Privacy Policy · Terms of Service